The fans who have been with Ava Max since day one are unlikely to abandon her because of a new single, even if they don’t enjoy it as much as they enjoyed the first song they heard from Ava. Every new release will most likely have a bigger audience, because every release will attract new fans, and the bigger the artist gets, the more attention they get, since it’s in the best interest of the media to write about the more known artists. The crowd keeps dancing while they prepare for the next big release. As a fan, you’ll get your fix of the artist regularly, and the remixers get a good piece of the attention too. Whenever she drops a new single, it is soon followed by a slew of remixes, usually dropped one by one in the following weeks. She’s always got something new coming up. Overall, the video suits the song very well, even though there’s a slight contrast between the message of the song and the style of the video. There’s a nice detail of Ava playing the air piano on the headphones. I couldn’t help but notice the Beats headphones product placement. She’s a talented songwriter, backed with a team of top producers and writers, including Desmond Child. It’s tough to beat the gigantic success of “Sweet But Psycho”, and while it may not happen anytime soon, I’m sure that one day Ava Max will have an even bigger hit. There aren’t many surprises here, but it’s a solid song with a nice melody. Kings & Queens follows your run-of-the-mill song structure, which works well. The synth sounds are retro and there are lots of guitars and other acoustic instruments, which is not to say that they don’t belong in contemporary pop music, but clearly the production aims to be more timeless than contemporary. The production style of this song isn’t exactly pushing any boundaries. It is acknowledged in the lyrics, that we all need each other, but you should respect the strengths of your partner(s). An internal conflict can make a pop song way more interesting than it would otherwise be, and I think that the lyrics strike a good balance between having something to say and having fun with it. Remember, it’s not about the size of the sword, but how you use it.
By the way! If you're into pop music, you might want to check out our Fresh Electronic Pop playlist on Spotify
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